Noom

Noom is a weight management program using AI coaching, behavioral psychology techniques, and human coaching to support sustainable weight loss. The app tracks meals, physical activity, and weight, combining AI-driven feedback with cognitive behavioral approaches to eating and lifestyle habits.

Adults seeking long-term weight management rather than quick-loss dieting use Noom for its psychological approach — the program addresses the behavioral and emotional patterns around food rather than just calorie restriction. Human coaching is included in most plans for personalized accountability.

Noom requires consistent engagement — the curriculum and food logging are time-intensive compared to basic calorie-tracking apps. The subscription cost is higher than most health apps, and results vary based on adherence. Clinical evidence supports the behavioral approach for sustainable weight loss; individual outcomes depend significantly on user commitment.