What is Aida?
Aida is an AI marketing tool that acts as an automated social media department for brands, generating and publishing content across Facebook, Instagram, and LinkedIn without manual posting. It first learns your brand from your website, competitors, and brand guidelines, then plans a week of content and produces posts complete with images, captions, and hashtags written in your voice. Once scheduled, Aida publishes automatically to connected channels, and it keeps improving from your edits and engagement data over time. Outputs remain fully editable and owned by you, so you can adjust a post before it goes live. The target audience is small and medium businesses and solopreneurs, with example use cases including fitness studios, bakeries, skincare and fashion brands, and SaaS companies that want a consistent social presence without a dedicated marketing team. Aida is built by The Aida Company AB in Stockholm and is powered by Google Cloud AI services including Gemini and Imagen. It focuses on the three supported networks, so brands relying heavily on platforms like TikTok or X may find the channel coverage limited.
What is Aida used for?
Automatically planning, generating, and publishing branded social media content for small businesses and solopreneurs
How much does Aida cost?
Pros and cons
Pros
- Learns your brand from website, competitors, and brand guidelines
- Generates full posts with images, captions, and hashtags in your voice
- Schedules and auto-publishes to Facebook, Instagram, and LinkedIn
- Improves over time from your edits and engagement data
- Outputs stay editable and fully owned by you
Cons
- Channel coverage limited to Facebook, Instagram, and LinkedIn (no TikTok or X)
- Credit-based plans can cap output for high-volume posting needs
- Auto-publishing requires trusting the AI's brand voice without per-post review unless you edit
- Newer vendor (The Aida Company AB) with a smaller track record
Questions about Aida
What is Aida used for?
Aida is used as an automated social media marketing department: it learns a brand, plans a week of content, generates posts with images and captions in the brand's voice, and auto-publishes them to Facebook, Instagram, and LinkedIn.
How much does Aida cost?
Aida offers a 14-day free trial with no credit card, then Solo at £29/month (100 credits) and Business at £79/month (350 credits). Annual plans include 2 months free.
Which social platforms does Aida support?
Aida generates and publishes content to Facebook, Instagram, and LinkedIn. Brands that rely heavily on TikTok or X may find the channel coverage limited.
Who is Aida built for?
Aida is built for small and medium businesses and solopreneurs, such as fitness studios, bakeries, skincare and fashion brands, and SaaS companies that want a consistent social presence without a dedicated marketing team.
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