Approve it runs your business name through a structured AI evaluation across five dimensions: clarity, memorability, brandability, positioning fit, and potential risk signals (trademark conflicts, awkward associations, hard-to-spell traps). It's aimed at founders and entrepreneurs who want an outside perspective before locking in a name — before buying the domain, registering the entity, or commissioning a logo. The output is a verdict with reasoning, not just a score, so you understand why a name may or may not work. It won't replace legal trademark searches, but it catches the branding problems that gut-feel decisions tend to miss.