Ava 2.0

Ava 2.0 is an AI sales tool that runs autonomous outbound business development for startups, SMBs, and enterprise sales teams. Built by Artisan, Ava acts as an AI BDR (Business Development Representative) that handles the full outbound process: it sources leads from a database of 250M+ verified B2B contacts, enriches prospects using 22+ data sources, and sends personalized outreach across email and social channels. Ava runs dozens of message variations per campaign simultaneously, testing subject lines, structure, CTAs, and tone to improve reply rates. It also handles inbound replies, qualifies leads, manages objections, and books meetings autonomously, with configurable escalation rules so reps stay in control. Ava integrates with HubSpot, Salesforce, and other GTM tools to re-engage MQLs, churned accounts, and event leads, and it watches intent signals like funding rounds, leadership changes, and website visitor data to time outreach. Teams use Ava to scale outbound pipeline generation without adding headcount, freeing AEs and BDRs to focus on booked meetings rather than prospecting and list-building. As an AI sales platform, Ava centralizes lead sourcing, multichannel sequencing, and reply handling in one autonomous agent.

Automating outbound B2B sales prospecting, lead sourcing and enrichment, personalized multichannel email and social outreach, A/B testing message variations, qualifying inbound replies, handling objections, booking meetings, and re-engaging MQLs and churned accounts