Elmo

Elmo is an AI visibility monitoring tool built for teams who need to know how their brand appears in AI-generated answers. It tracks prompt responses across major AI search providers and LLMs, so you can see whether your brand is being mentioned, how often, and in what context. The competitor comparison feature lets you benchmark your AI visibility directly against rivals — useful for understanding where you're winning or losing in generative search results. A citation explorer shows which specific websites, Reddit threads, and other sources the AI is drawing from when it answers queries in your space, giving you actionable intel on where to build authority. For teams with data-sovereignty requirements or tight budgets, Elmo can be self-hosted using Docker Compose so you retain full control over your data. It's a direct, lower-cost alternative to enterprise tools like Profound, aimed at marketers and SEO professionals adapting to the shift toward AI-powered search.

Used by marketers and SEO professionals to monitor their brand's visibility across AI search engines and LLMs, benchmark competitors, and see which sources AI cites.