Fred runs the full UX research cycle without requiring teams to switch between tools. You plan studies, recruit and manage participants, conduct moderated or unmoderated sessions, and analyze behavioral data — all inside one platform. The AI orchestration layer coordinates each phase, automatically detects patterns across sessions, and surfaces findings without forcing analysts to manually sift through recordings. Real-time and replay-based eye tracking, gaze heatmaps, and session analysis give researchers behavioral signal that goes beyond self-reported data. Report building is integrated, so insights move from raw sessions to shareable evidence faster. Designed for teams that need research velocity without trading away methodological control — useful for product designers, UX researchers, and research ops professionals running recurring study programs.