My Shade

MyShade is an AI foundation-finder app that analyzes your skin from a selfie to identify your undertone and depth, then matches you to foundation shades across hundreds of brands. It is built for beauty shoppers who struggle to find their correct foundation match online, and it also ships a business API for brands that want shade matching inside their own site, app, or store. On the consumer side, you set up a beauty profile, upload a photo or enter your current shade, and the AI returns matching products plus personalized skincare advice. A built-in beauty AI assistant answers questions about skin concerns, routines, ingredients, and product comparisons, and the app offers skin-condition support for issues like acne, hyperpigmentation, sensitivity, and dryness. MyShade reports matching across 100+ shades with a stated 98% match accuracy, and emphasizes a privacy-first design in which no photos are stored. The consumer app is available on iOS, with more platforms noted as coming. For businesses, MyShade for Business exposes the same engine as a REST API: a customer uploads a selfie and the brand receives undertone, depth, and matching products from its own catalog. As an AI shade-matching tool, it spans a consumer beauty app and an embeddable matching API.

Finding a personalized foundation shade match from a selfie, for beauty shoppers and brands embedding shade-match via API