ShootRate

ShootRate is a pricing calculator for freelance photographers. You enter your cost inputs — gear depreciation, software subscriptions, taxes, editing time, and target income — and the tool calculates your minimum and recommended package prices. The output is a three-tier package structure you can send to clients as a professional PDF quote generated in seconds.

The tool addresses a specific problem its maker frames directly: most photographers undercharge because they price by intuition or peer comparison rather than by calculating their actual costs. ShootRate makes the cost structure visible, so the output is defensible rather than guessed.

Available as a one-time €24 purchase with lifetime access and free updates. An early-access waitlist is running, with the first 50 spots at 40% off.

Pros

• Calculates rate from your actual cost structure rather than intuition or peer comparison
• Three-tier package output reduces pricing paralysis
• One-time payment, no subscription — lifetime access with free updates

Cons

• Currently on waitlist — not immediately available to all users
• European-market focus (priced in euros)
• Covers photographer-side pricing only; not useful for couples evaluating photographer proposals

Pricing: €24 one-time payment, lifetime access and free updates. Early-access waitlist: 40% off for first 50 spots. Free trial: No — waitlist purchase only.

Alternative if it doesn't fit: HoneyBook or 17hats for a full freelancer business platform including invoicing and contracts alongside pricing tools.

Freelance wedding and event photographers who want to stop guessing their pricing by calculating it from their actual cost structure, then send professional PDF quotes to clients.