Overview / Description
ShootRate is a pricing calculator built specifically for freelance photographers who want to charge based on real costs rather than guesswork or peer comparison. You enter your actual inputs — gear depreciation, software subscriptions, taxes, editing time, and target income — and ShootRate calculates your minimum viable rate and recommended package prices. The output is a professional three-tier package structure you can send to clients as a PDF quote generated in seconds. The tool addresses a problem its maker frames directly: most photographers undercharge because they price by intuition rather than by understanding their actual cost structure. ShootRate makes that structure visible, so your prices are defensible and profitable. Available as a one-time €24 purchase with lifetime access and free updates. An early-access waitlist is active, with the first 50 spots at 40% off.
Used For
Used by freelance photographers to calculate defensible, cost-based package prices and generate professional PDF quotes for clients.
Pricing
Lifetime
One-time payment of €24, lifetime access with free updates. Early-access waitlist: first 50 spots at 40% off.
Pros & Cons
Pros
• Calculates your rate from actual cost inputs — gear, software, taxes, editing time, target income • Three-tier package output reduces pricing paralysis and looks professional to clients • Generates a client-ready PDF quote in seconds • One-time payment with lifetime access and free updates — no ongoing subscription • Early-access spots available at 40% off
Cons
• Currently on a waitlist — not immediately available to all users • European-market focus (priced in euros) • Covers photographer-side cost pricing only — not useful for couples comparing photographer proposals
Questions & Answers
Alternatives
HoneyBook, 17hats, Táve, Studio Ninja
Reviews & Ratings
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